Each day I go on the hunt for profitable keywords for my sites. I have been doing this daily task for months and have come to enjoy the simple steps I take to find profitable keywords. It has become so enjoyable because I know with each valuable keyword I find that I am moving steadily closer to cornering my niche.
EasyPeasy research = MicroNicheFinder
Keywords are the exact word or phrase surfer’s type into search engines to find what they are looking for on the Internet. They are the essential elements in your website’s profitability and in many cases, keywords will largely determine how much revenue you earn from the web.
Finding profitable keywords is not a difficult task. Anyone can use popular online sites and tools to find valuable and profitable keywords with a few minutes of work. Quick, easy and simple. You just have to know how to find the answers to these three questions:
How Many Searches Are Made Each Month For Your Keyword?
How Much Competition Does Your Keyword Have?
How To Know If Your Keyword Is Profitable?
A keyword that receives no searches is worthless. A keyword that receives just 10 to 100 searches each month may be very profitable.
Your first task is to find out or discover HOW MANY SEARCHES are made each month for your keyword or keyword phrase. You can use sites like Overture (Yahoo Search Marketing) or WordTracker and they will give you the number of searches made each month and variations of your keyword phrase. I also use this site: http://www.pixelfast.com/overture/
Once you know how many searches are made for your keyword you can determine how much traffic you will receive if your site lands on the first page SERPs (Search Engine Results Pages). The closer you are to the number one spot will determine the percentage of these monthly searches you will receive. Most of your traffic will come from Google, even if you get Number1 spots in all three major engines, Yahoo and MSN will return less traffic – at least this has been my experience but do not overlook these last two. They behave more like Google used to before the so called “Google Slap”.
Keep in mind that even keywords with low search numbers may still be profitable. For example, ‘unique corporate gift ideas’ only has around 400 searches but this may be very profitable for companies or websites that cater to corporate gifts. Also remember that some keyword searches are seasonal. i.e. The number of searches made for ‘valentine gifts’ in July will greatly differ from those made in February.
2. How Much Competition Does Your Keyword Have?
You must know the level of competition for each keyword phrase you target with your online marketing. Extremely competitive keywords may or may not be worth your investment because you will have to spend a lot of money per click to get on the first Search Engine Results Page.
If you are relying solely on Search Engine Optimisation rather than Pay Per Click for very competitive keywords, it may require months, usually years of content/link building to get results. Unless you use a PPC (Pay Per Click) advertising system such as Google AdWords or Yahoo Marketing, you will not get any traffic from extremely competitive keywords. It is best to target keywords with little or no competition.
One of the best sites to use to find your keyword’s competition is Google itself. If you type your keyword phrase ‘corporate gift ideas’ into Google search you will see there are 7,660,000 pages/listings returned. To get the number of pages that have your exact keyword phrase, you need to search your phrase within quotation marks “corporate gift ideas” and you will see it has around 275,000 pages featuring your keyword phrase. As a guide:
keyword = broad match
[keyword] = exact match
“keyword” = phrase match
-keyword = negative match
If you check out the sites on the first three pages of listings, you can determine the level of your competition. I use the professional keyword research software Keyword Elite to determine my competition. However, here is a quick way to check the PR (Page Rank) of the listings for your keyword phrase. Let us run through an example.
First, do a search in Google for ‘corporate gift ideas’ and then highlight and copy the return URL.
Next go to this site:
http://www.iwebtool.com/visual_pagerank
and paste in your Google keyword return URL:
http://www.google.com/search?hl=en&lr=&q=corporate+gift+ideas&btnG=Search
This will give you a quick visual page rank of all your chosen keyword’s Top 10 competitors!
3. How To Know If Your Keyword Is Profitable?
One quick and simple way to tell if your keyword is profitable, i.e. that people are making money from promoting and optimising your chosen keyword phrase, is take your keyword phrase and type it into Google, Yahoo and MSN. Just count the number of Sponsored Links at the top of the page and at the sides. If your keyword phrase is profitable, you will see many sponsored links, which means sites/businesses are advertising. Where there is advertising, there is profit!
You can use Yahoo Search Advertising (Overture) to discover the amount each advertiser is willing to pay for each click or visitor to their keyword phrase – this amount can range from $.10 to $10 to $100 per click!
I use the keyword software mentioned above to monitor the different sites promoting my keywords. If my competitors are buying PPC advertising month after month, I can reasonably know that this keyword phrase is profitable for them and there is a good chance it can be also profitable for me and you likewise.
Many perceptive Internet Marketers find a niche market and target a whole string of related keywords that have little or no competition. This Long Tail marketing method can prove very profitable. How profitable will largely depend on what you do with your keyword traffic, how well you can convert this traffic into a sale or how well you can monetise it with affiliate programs or Google AdSense?
Just follow these three easy steps for finding profitable keywords and you will have a simple system for adding valuable keywords to your site and online marketing effort.
Good luck!
PS You can always get Google ads for free!
Amazing logic and common sense, which is not so common, has led a retired doctor to make millions online and he shares his secret with you.
Simply click on the image to find out what it is all about or there is a link below the image.
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Just In:
Micro Niche Finder
http://www.bestaffiliateatm.com/recommends/MicroNicheFinder
PPCClassroom2.0 ~ Doctor of Physics Shows You How To Make $2.4Million With PPC
http://www.bestaffiliateatm.com/recommends/$2.4MillionWithPPC
Dominating ClickBank 2.0
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