The Best Ways to Market “Confessions of a Lazy Super-Affiliate”

What does a Lazy Super-Affiliate look like? Well, this is what Derek Salyers looks like and I am certainly not accusing him of being lazy:

“Sometimes as affiliate marketers I think we forgot that bigger isn’t always better! Too many times I belive we try to build these huge massive keyword lists when we are first entering a niche and while I appreciate the effort, I think it may hurt us more than help us! In the video below, I discuss my approach to building a keyword list and what it would entail if I was a new affiliate.”

Maybe… But this guy looks as though he is working hard… And that is a good thing. He gets results. Further, Derek says: “I receive emails daily from people who have struck gold so to say. They found them self an offer that is converting well, they’re making money, and they couldn’t be happier… Until…

A couple months later I receive another email stating that the niche has completely dried up on them and they can’t seem to get any of their traffic to convert anymore. They are trying new landing pages, bidding higher…or lower, new ads, etc…

So what happened? What made this niche dry up? Did people just stop needing the product or service?Occasionally offers do dry up, demand lowers, etc… However, 9/10 times I find out the person made one huge mistake!

They became a complacent affiliate marketer! What exactly do I mean by this? Well, let me break it down for you as I feel you’ll get a better understanding of what I mean if I do.

Imagine you work hard on setting up a niche, let’s say you’re in the dating niche, and after weeks of creating your site, gathering keywords, grouping keywords, and writing ads you finally launch your campaign. Immediately you see a little success, so you start tuning everything, deleting under-performing keywords, raising bids on converting keywords, split testing ads and ad copy, you test multiple landing pages… Basically the whole sha-bang…

You take your campaign that was making let’s say 10 dollars a day and now its making you 200 dollars a day. Your excited, this is your first profitable campaign. Things are going good, in fact, great! You can’t believe your making this much money working from home. Then the problem hits…

Before too long, you start split testing less and less, you quit looking at your keyword data daily and finding new keywords or seasonal keywords. You’re no longer testing new landing pages or testing different offers within your niche and then suddenly it happens…

You wake up one day and realize your campaign has gone to crap!Â You’re no longer making 200 dollars a day but instead you’re making 100 dollars a day. You think to yourself that it’s just a slow week…then month…then before you have even started to try to fix anything your down to 50 bucks a day!

Suddenly you become frantic, trying desperately to fix your sinking campaign! You start split testing your ads, landing pages, trying new offers, etc only to realize that it has become inevitable… The campaign that you spent so much time on is no longer working for you because you have become complacent aka LAZY!

Needless to say, you now start working on redoing your entire campaign from scratch…

So before you become the person in the scenario above stop and think about what happens when you become complacent aka lazy!”
http://www.clickconsultants.com/a-complacent-affiliate-marketer-equals-lazy

Well, one very poignant view. So, are you a scatterbrained affiliate? PPC Millionaire Amit Mehta has his views too:

Let’s say you launch a new AdWords campaign, optimize it and get your affiliate promotion to $100 a day in profit. WOW! That’s $3,000 per month in profit. You’re really excited!

Now, you have two choices:
1) You think to yourself, “Hey, if I do this in 10 different markets, I’ll make $30,000 a month in profit!” You decide to jump into a completely new market, one you know nothing about, in an attempt to duplicate your success.
2) You think to yourself, “I’m just touching the surface of the income potential in this market!” Then, you decide to leverage everything you’ve learned in this market. You continue to expand your keyword list, take your AdWords campaigns on to Yahoo, and MSN, split test your ads and hire a web designer to make a professional site. You add more unique content to your site to improve your AdWords quality score, rigorously split test your landing page to improve conversions, start collecting emails and building a list. Now, sadly enough, most affiliates will opt for scenario one, and the following is what will likely happen six months down the road.

Scenario One

This person, basically letting his $100 per day profit run on autopilot, now goes into 10 different markets, unfortunately, they all turn out to be duds (or only temporarily profitable) except for the seventh one, where again, he made $100 per day in profit.

However, by the time that happens, markets conditions have changed and more competition has entered into his first market. He starts to lose money on his first market. Overwhelmed and distracted by all the markets he’s testing, he puts that market on hold and says to himself: “I’ll come back to that later,” knowing full well he never will. He then gets an email from an Internet marketing ‘guru’ about how to easily make $50,000 a month with pre-fab AdSense templates. Again, he thinks, “diversify” and says okay, let me do a little bit of AdSense while I manage my AdWords campaigns looking for a winner. So he devours the e-book, gets excited about it for a couple weeks, sees no results and then drops it. And so far, in 6 months, this person is still at $100 per day profits, investing half of his/her time into testing new campaigns in different markets (instead of building up the one profitable campaign first) and the other half buying the latest money making get-rich-overnight e-books.

Sound familiar?

Scenario Two

As you’ve probably figured out, this is the super-affiliate. Over the next several months, he continues to expand and build up the budding campaign that started at $100 per day in profit. He adds 5,000 keywords to the campaigns, expands on to other PPC search engines and tests out the Google content network. He improves & split tests his site and manages to increase his conversions over time by 50%. Six months down the road he’s making $1,500 a day in profit from this campaign he started at only $100 per day. Not only is this campaign highly optimized, it has a broad reach in terms of keywords exposure, search engines, content network ads, etc. This campaign will still be highly profitable, even if a lot of new competitors enter the market or the market enters a seasonal slow down (such as the summer).

Final Thoughts

Affiliate Marketing is about the thought process, NOT mechanics.

After an affiliate newbie has six months experience with PPC Affiliate Marketing, chances are that he/she knows how to setup a Google campaign, conduct keyword research, write a Google ad and select affiliate promotions that convert, etc. However, your ultimate success or failure will be determined by the decisions that you make. Are YOU making decisions like a super-affiliate or an average affiliate?

Article By Amit Mehta

Wow. Talk about singing from the same hymn sheet… What does Robert Plank say?

Couple of things to vent about today. I was just helping a guy just trying to get a sales letter up for a low-ticket product, getting hung up on installing a dimesale script.

And someone else trying to get me to promote an upcoming script that allows you to run continuity dimesales with upsells… yeah right, I won’t be promoting it.

What do the two have to do with each other?

Making things too freaking complicated!

Want to run a scarcity offer? Put up a sales letter and a payment button… offer fills up, take the sales letter down. Simple.

Membership site? Recurring payment button, limit the number of slots, take the sales letter down after the slots are filled. Setup a password protected blog that changes every month.

If people cancel their subscription, take them off the update list so they don’t get the e-mail next month when you change the password. Simple and takes 20 minutes out of every month for you.

Too many people get hung up on the details and can’t keep things simple. The “complicated” stuff like backends, continuity, and membership scripts happen once you master the basics.

Don’t let someone else hype you into thinking you can make a billion dollars overnight just by applying their tactics. There are shortcuts, but you STILL have to apply those shortcuts one at a time.

That’s all I wanted to say today. Make it simple, put your BARE MINIMUM product out there because you can always add to it or automate it later.

By Robert Plank

Drawing this all together, lets go back to the Lazy Super-Affiliate. You can download Confessions of the Lazy Super-Affiliate himself if you are interested. Please leave a comment and I shall send you the link

And now, you can go to the Super-Affiliate website:

“It Only Took Me 6 Short Months to Make My First $100k From Affiliate Marketing -

Using a Method So Simple It Will Make You Laugh…”

And No – I Didn’t Spend a Single Dime on Advertising.

Here’s Exactly How I Did It, Step by Step…”

Or…The Best Ways to Market “Confessions of a Lazy Super-Affiliate”

Introduction:

There’s a few reasons why people choose not to buy an offer that they’re genuinely interested in. For example, price is obviously an issue, as well as weak sales copy.

But without question, the number #1 reason why people don’t buy something that they want is because they’re skeptical. They don’t believe that the offer is “for real”…

This is especially the case when marketing to the “Internet Marketing” and “work at home” niche. They get bombarded with hype & outrageous promises all day long. (No wonder they’re skeptical). And the only way most of them will even consider an offer is if it’s been recommended by someone they trust.

And that’s the strategy – build trust with your visitors, and then make recommendations and suggestions that will actually help them achieve their goals.

Not only is this the ethical thing to do – your profits will be phenomonal, because you’ll be tearing down the biggest barrier to action – skepticism.

Here’s some specific suggestions on how to do that…

Candid Reviews

People want to know the truth. They want sincere, honest & unbiased opinions of something from someone who’s “been there, done that”. And since there’s on overall lack of that these days, they will literally cling to sincerity and honesty.

That’s why one of the most powerful methods of selling is by actually obtaining a copy of the product, and then publishing a sincere, no-holds-barred review on your website, and/or in your e-zine.

Be thorough, be specific about whether or not the product delivers, and describe the emotions you felt when you read the book itself.

You’ll be surprised at how effective this really is…

Tell Them About The Unique Salesletter

My product is truly different in that not only does it severely overdeliver – the sales letter alone provides more information (valuable information) than most related ebooks – even ones with higher price tags!

There’s also ZERO hype – on purpose.

And so a very effective strategy is to simply tell your visitors that – regardless if they purchase a thing – they’ll sincerely enjoy my in-depth, advanced traffic & profit strategies that are clearly spelled out in detail right on the sales page.

It will be a refreshing break for them – and because they’ll be reading it out of interest and not out of skepticism, you’ll find that your sales results will be far more impressive than compared to the typical “hard-sell” approach.

Mention a Specific Tactic That They “Have to See”

Many webmasters and marketers alike have no idea (whatsoever) about the potential traffic available by creating and distributing freeware/shareware programs.

Here’s an example of something you could have in your newsletter or on your blog that would be sure to attract alot of attention, intrigue (and clicks):

Wow – Talk About BIG Traffic From “Small” Efforts…

I recently came across a traffic strategy that had completely crossed my mind previously – viral marketing by creating basic freeware applications and then submitting them to the major software directories (like Download.com).

There’s a guy named Chris Rempel who’s using freeware programs to generate literally thousands of “downloaders” (visitors) daily, and he’s making a mint by promoting affiliate programs with that traffic.

He claims his best day so far was when one of his freeware applications got downloaded about 22,000 times in 24 hours, bringing in about $9,100.00 in affiliate commissions!

Thing is, he’s not even a programmer…

Check out his specific strategy for doing this – it’s the first of his 5 “hands-off” traffic techniques at http://YOURAFFLINK.com

Other Conversion Tips

Here’s a few conversion tips that have never failed to produce more sales for me per visitor. They’ll likely work for you as well…

1. Position the offer front-and-center. Don’t hide your affiliate links at the bottom of an article – briefly mention it at the TOP as well, so that the visitor sees an offer at the top of the page, when the page initially loads (aka. “above the fold”)

2. Place your link in the first paragraph of your newsletter mailings. Many of your subscribers don’t have time to read your emails completely. They might be distracted by something before they even have a chance to scroll down. You could say something like “If you’re in a rush, check out how this guy’s driving incredible amounts of traffic with some so-called ‘dead techniques’ at http://www.YOURAFFLINK.com…”

3. Keep it Simple, Keep it Short. Let me do the selling – focus on getting the “click”, and the sales will take care of themselves